Katie Vibes
low-impact & conscious lifestyle


A Moment with PHB Ethical Beauty - Vegan Brand Spotlight

Welcome back to the 'official' Katie Vibes small vegan brand spotlight series! Over the next couple weeks I will be talking to a variety of 100% vegan small businesses about their products and why they find it so important to be a vegan brand. Brands will vary from makeup to skincare, and from widely-known to truly indie companies. Enjoy! 

This time I spoke to founder of PHB Ethical Beauty, Rose Brown. I love this brand and have featured them on my blog a few times before! Special shoutouts go to their mascara and hydrating toner.

What brand do you represent and what is your title?
PHB Ethical Beauty - Founder Rose Brown.

Tell me a little about your brand - what was the motivation behind starting it?
As a vegan I became increasingly concerned by the use of animal ingredients in mainstream beauty products and also the amount of synthetic fragrances, colourants and other chemicals that big companies put into their products. I became determined to create a pioneering brand that was free from harsh chemicals, uses natural and organic botanical ingredients and is also vegan, halal and cruelty free.

Why do you find being a vegan brand so important? 
Living in tune with your beliefs and your body is vital to feeling happy and balanced. I have been a vegetarian since I was little but a couple of years ago I made the leap to being a vegan. It has been one of the best decisions I have ever made. I am one with all living creatures, my body is in balance and I have more energy than ever before. 

Tell me about some of your best-selling products?
1. PHB’s Award Winning All-In-One Natural Mascara is the perfect all-encompassing mascara. It lengthens, thickens and volumises lashes with a gentle water-resistant formula that lasts all day without ever smudging or flaking. Made with a unique blend of botanical oils which nourish and protect, helping to lengthen and strengthen lashes naturally for beautiful eyes. Green Parent Magazine voted it "The Best Natural Mascara" in their Natural Beauty Awards 2013.

2. PHB’s Anti-aging moisturiser is based on an ancient Polynesian formula where Gardenia Flowers are handpicked and infused in coconut oil. This exotic active blend nourishes skin with natural antioxidants & vitamins that replenish skin, restore elasticity, improve firmness and regenerate cells for a natural healthy glow. Gardenia flowers have unique properties that encourage collagen synthesis and prevent collagen degradation protecting firmness and elasticity for more supple skin. PHB moisturisers are carefully formulated with the purest natural ingredients to keep skin beautifully supple and hydrated. Always free from parabens, synthetic fragrance, irritants & harmful chemicals. VOGUE Magazine, Best Kept Beauty Secrets 2014.“The texture, scent and noticeable results will leave you astounded”

3. PHB’s Skin Repair Gel is handmade with Organic Aloe Vera to provide instant relief and soothe irritated skin whilst Lavender encourages healthy skin renewal. Provides calming relief for sunburn and eczema. A must have product for your makeup kit and/or first aid kit! Can be used for face and body. Aloe Vera is famed for its skin healing health benefits. It has been used for centuries as a natural treatment for a variety of skin ailments including eczema, psoriasis, acne, burns and wounds. Aloe Vera contains a high number of active components including vitamins, minerals and fatty acids which are essential for healing, repairing and improving skin. Voted best product for Problem Skin Silver Award Winner, Free From Skincare Awards 2014.

Where can we find you online?
www.phbethicalbeauty.co.uk ¦ www.facebook.com/PHBEthicalBeauty ¦ @PHBbeauty

Anything else you'd like to mention?
*15% of Net Profit goes to Charity*
As a compassionate company we are excited to announce that as of April 2015 15% of net profits will be donated to charity to help improve the lives of people and animals in the UK and around the world.

For People Not Profit!
Our dream is to turn PHB Ethical Beauty into a not-for-profit organisation that makes a difference in people's lives as we believe in people over profit. We are in the process of starting our own charity called The OneLove Foundation. Our dream for this is to help people, in particular children, here in the UK and further afield whilst also donating to other worthy causes. If you have any worthy causes you'd like to let us know about we'd love to hear from you. Email us at charity@phbethicalbeauty.co.uk

A Love Exchange...
When you support our business by purchasing PHB products you will receive a lovely handmade beauty product that will work for your skin & benefit your overall health and well being. In return we will use your hard earned money to help people and animals who really need it, and you will be helping to make a positive impact on the world. 

Thank you Rose!

Interested? Take a look at my Introduction to PHB Ethical Beauty. <3 

[Image credit: PHB Ethical Beauty]