Introducing | Wearth London Ethical Department Store
"We partner with British brands who fit our ethos of promoting sustainable and ethical shopping in the UK. Our aim is to create a bustling online community where people can find brands which align with their values, whilst creating a platform for small independent companies to grow."
A big thank you to Wearth London for sponsoring this post. I recieved this product to review, but all opinions are my own.
Today I'm sharing something with you that I'm very excited about. Wearth London is a new ethical online department store offering beauty, home, and other categories of products that are all ethical, vegan, and sustainable. Wearth London champions independent brands and offers eco-conscious consumers access to these brands all in one place. Brands are chosen with ethics and sustainability in mind, with all options being vegan-friendly and zero-waste in direction. Their strict ethos of glass packaging, cruelty-free ingredients, and transparent production mean that you can easily shop and be sure that everything aligns with your own ethical priorities.
After a browse of their website, I treated myself to these beautiful earrings from Smoke and Ash. Sarah of Smoke and Ash is an Essex-based jewellery-maker (yay local), and the majority of her pieces are made from recycled silver. In addition to this, her business cards are made from recycled t-shirts, she donates to the Marine Conservation Society, and each pieces comes with this wonderful reusable cotton bag for safe-keeping. The earrings are excellent quality and look so lovely when they catch the light. I have been wearing them non-stop since I recieved them. It sounds silly, but I also love that the hooks are flat rather than round... it's the little things.
Shipping through Wearth London was quick and I was generally very happy with the buying process. I'd be lying if I said I didn't have my eye on a few of their other offerings like these stacking rings also from Smoke and Ash; these soaps from Soap Daze; and this beautiful ceramic expresso cup from Nina+Co.
I decided to ask Edward of Wearth London a few questions so we could get to know them a little better...
Introduce us to Wearth London.
Wearth is a sustainable and ethical online department store selling products from a range of independent UK brands which make high-quality stylish products whilst taking the environment seriously and being ethically minded. We launched at the end of October with 20 brands and now we have over 30, from natural skincare to reclaimed furniture. What I think sets us apart is our transparency and our aim to keep our customers informed. For example, we try and keep the amount of plastic sold to an absolute minimum and you can see exactly what packaging has been used for the product itself and the delivery. We also have a range of visual tags (e.g. handmade, plastic-free, made in the UK) making it easier for people to quickly see the main values of each product. We have also created a new innovative way of shopping where you can the discover products which have these certain values by using our shop by values page.
What was the inspiration behind starting your own online department store?
The idea for Wearth came about around a year ago when we were both still students (Imogen is still finishing her degree at Manchester). We felt firstly that retailers could do more to reduce their impact on the environment and the more we learnt about how plastic was destroying eco-systems and killing animals the more we felt we needed to do something. At the same time, we also could see lots of exciting new brands coming out which genuinely cared about their impact but often it was difficult to find them without really searching hard on the internet or social media. This is where we decided that there was a need for an online department store which brought all of these brands together, making it easier for people to find brands which have aligned values with theirs, be it being zero waste or made in the UK.
How would you describe your ethical ethos?
Our ethical ethos in general is being exploitation-free. This means that we try and ensure that the products we sell do not exploit the planet, factory workers or animals. In each of our departments we have certain criteria to help adhere to this ethos. For example, for our natural beauty department we have carefully selected brands which make their products in small batches in the UK with all natural vegan-friendly ingredients and that they also use glass packaging. Likewise, our jewellery is all handmade by small independent jewellery designers who use recycled silver, reducing the demand for newly-mined silver which has a devastating impact on the environment.
Why is offering vegan products important to Wearth?
Having all of our products vegan-friendly is something which was very important to us right from the start. Imogen has been a vegan for over 2 years and she felt that it was difficult to find products which not only aligned with her aim to live more zero waste but also were vegan. I have been vegetarian for over a year now and we both wanted to create an online store where people could shop with confidence knowing no harm was caused to animals. As the animal agriculture is also one of the leading causes of devastation via pollution, climate change and deforestation, we also wanted to ensure we weren't supporting these industries in any way.
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