Welcome back to the 'official' Katie Vibes small vegan brand spotlight series! Over the next couple weeks I will be talking to a variety of 100% vegan small businesses about their products and why they find it so important to be a vegan brand. Brands will vary from makeup to skincare, and from widely-known to truly indie companies. Enjoy!
This week, I'm finishing up my first cycle of spotlights with the wonderful Brianna of natural and vegan makeup brand, Brija Cosmetics. You might also know her from her YouTube channel - iluvjesse444.
What brand do you represent and what is your title?
Brija Cosmetics, Owner and Founder.
Tell me a little about your brand - what was the motivation behind starting it?
I myself have been passionate about nontoxic products since I was sixteen years old. After focusing on skincare for a few years, I started purchasing from other mineral makeup companies that were releasing themed collections and they made me super excited. I decided to throw my ideas into the ring but only using very clean, simple ingredients. Our products are completely vegan, cruelty free, gluten free, palm oil free, and - very important to me - dye free. I have incredibly high ingredient standards and I wanted to create a brand that is not only affordable and fun, but safe.
Why do you find being a vegan brand so important?
Before starting Brija, I decided being a vegan brand was a no brainer. In my eyes, vegan products perform very similarly to non-vegan and there are vegan ingredients that can be so easily swapped for non-vegan. I welcomed the challenge and I knew I could make my products great without using any animal byproducts. I knew before I made my first product I would make it a vegan brand. Currently no vegan certifications but in the future I would definitely like to get some.
Tell me about some of your best-selling products?
The Adhesive Eye Wax is the front-runner right now for best-selling products. It's a oily wax consistency that most people doubt at first, thinking it would be too oily to keep shadows on. But with the thinest layer, it foils your eyeshadow and they won't move all day. For very oily lids, you can layer the Powder Eyeshadow Primer underneath.
Hoola Hoop Bronzer is our dupe for Benefit's Hula Bronzer. It's perfect for fair skin girls that get nervous about contouring/bronzing. It's not too orange or too dark, I use it every day.
Where can we find you online?
Anything else you'd like to mention?
My favorite product from the line are the organic lipsticks. They were reformulated late last year to use organic oils - they are so silky and pigmented. Being a beauty vlogger, I've used a lot of nontoxic lip products, and the Brija lipsticks really are my favorite. I may be biased, but for $8, it is a bargain for a high quality organic lipstick.
Brija is always releasing awesome makeup collections, the most recent being the Halloween and Wanderlust collections. Also - shhhh - the next collection is going to be a Titanic inspired dye-free lipstick collection! I'll see you there for that one...
[image credit: Brija Cosmetics]